About Woolies New Zealand
Sense of safety.
Woolies is a baby care brand using natural wool to create nappies, nappy pants and baby wipes. All our wool is sourced from farms in New Zealand. We believe the very best for your baby begins with nature.
The Woolies Company is proud to be a New Zealand owned business, founded on a simple idea: Nappies should be gentle on your baby’s skin and kind to the world they’ll grow up in.
Wool is breathable, cloud-soft, and renewable. It keeps babies comfortable while offering parents peace of mind. For generations, New Zealanders have trusted wool to care for their families. Now, we’re taking that tradition into the everyday essentials of baby care.
Woolies is more than just nappies. It’s our way of supporting Kiwi farmers, celebrating New Zealand innovation, and creating premium baby essentials that parents can trust.
From our family to yours, welcome to Woolies. Crafted with care, woven with nature, lighter steps forward.
Mother (nature) knows best.
At Woolies, we put safety and quality first. Our nappies are free from chlorine, formaldehyde, latex, lotions, and fragrances giving you peace of mind that your baby is protected by the safest materials.
Thanks to Mother Nature, we’re different where it matters most. At the heart of every Woolies nappy is a natural wool-based acquisition and distribution layer (ADL). Made from renewably sourced New Zealand wool, this unique layer replaces synthetic plastics with natural, breathable fibre that supports dryness, comfort, and thermal balance from the inside out.
Wool is more than natural and safe containing lanolin, which helps fight bacteria and prevent odour. This makes Woolies truly unique in keeping your baby comfortable and cared for.
Woolies Wipes
Our Woolies Wipes are made with the same care. They’re 100% plant-based, biodegradable, vegan-friendly, toxin-free, and hypoallergenic. Dermatologically tested and made with purified water, they’re thicker than most wipes, ready to handle even the toughest messes.
