At Woolies, we believe the very best for your baby begins with nature.

We’re proud to be a New Zealand-owned family company, founded on a simple idea: nappies should be gentle on your baby’s skin and kind to the world they’ll grow up in. That’s why we’ve chosen one of Aotearoa’s most iconic natural fibres — wool — and brought it into the heart of our nappies.

Wool is breathable, cloud-soft, and renewable. It keeps babies comfortable while offering parents peace of mind. For generations, New Zealanders have trusted wool to care for their families. Now, we’re taking that tradition into the everyday essentials of baby care.

Woolies is more than just nappies. It’s our way of supporting Kiwi farmers, celebrating New Zealand innovation, and creating luxury baby essentials that parents can truly trust.

From our family to yours, welcome to Woolies. Crafted with care, woven with nature.